Introduction to Mass Media

This course covers the history, theory, technologies and practices associated with the mass media industries of the print media (newspaper, books, and magazines), the electronic media (movies, television, radio, internet and cable and the services that are interconnected) to the mass media (public relations and advertising). This course examines the impact these media have upon society and the impact society has upon them, explore the ethical and legal issues that impact modern media, and provide practical application in media creation.